On June 22, UNESCO headquarters in Paris welcomed the conference on submission of the international Convention on reproduction, storage and distribution of works of art and cultural heritage by means of digital technologies within the global initiative of ReACH (Reproduction of Art and Culture Heritage), created by Victoria and Albert museum with the assistance of Peri Charitable Foundation.
The rapid development of technologies, lack of accurate methodology of working with them, legally outdated protocols and many other issues complicate the situation with reproductions in the future.
The new convention is designed to clear up these questions and to provide society with a useful road map of reproduction, storage and distribution of objects of art and cultural heritage.
"We are proud to participate in creation of the new convention and in the ReACH project which unites all components, valuable to Peri Foundation, - new technologies, creation of global expert community, and education. We, in return, will continue the implementation of the ReACH project and are glad that the Convention is accessible to the whole world now!", Dmitry Tomchuk, the executive director of the Foundation, said.
Representatives of museum and expert communities from around the world, as well as such organizations as Google, NVIDIA, Yale University, Factum Foundation and Europeana Foundation took part in the conference. Work on distribution of the Convention will continue, and the new partnership and cooperation reached within the project will deliver only the best and advanced practices.